It's not a matter of choosing branding over marketing, or vice versa, it’s about using both simultaneously to effectively impact your audience. Much like the simplicity and timelessness captured in the Chanel brand showcased in the image, its marketing efforts have transformed it into an iconic symbol.

Explore proven strategies successful authors use to grow their readership, connect with fans, and boost book sales.

Discover how successful authors measure their achievements beyond sales figures. Explore community building, influence, personal growth, and more in this insightful guide.

Incorporating the Five C’s into your social media marketing strategy can lead to substantial benefits. You'll not only increase your brand's visibility but also build quality relationships with your audience.

Whether you are an influencer, a blogger, or someone wanting to expose your brand and products, it’s a good idea to have an understanding of the generations online.

ImaginePublicity is not ordinary. It all began in 2008 with a couple of creative minds who decided to build something extraordinary. A small, yet passionate team, armed with big dreams and even bigger ideas.

Social media marketing has an ageless advantage, it’s not just for the young, but also the young at heart! Every day older people are looking for ways to use their life skills to reinvent themselves, whether for financial reasons or to expand on their life passions.

Starting a brand with a clean slate offers a fresh canvas for limitless possibilities and the opportunity to craft a unique identity from the ground up.

Self-publishing has emerged as a viable avenue for authors to share their stories and ideas. Breaking through the barriers of traditional publishing, Martin Herman has achieved remarkable success, selling an impressive 30,000 books. 

Words have always possessed immense power. The crux of advertising strategies marketing executives have employed for ages is how this power is harnessed and directed toward prospective customers

Learn essential strategies for authors to market their books successfully. From planning to execution, get practical tips to reach your target audience effectively.